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    <lastmod>2026-06-23</lastmod>
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      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>http://sarahfunderburg.com/spoke-product-design</loc>
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    <lastmod>2025-07-29</lastmod>
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      <image:title>Spoke — Product Design</image:title>
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      <image:title>Spoke — Product Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Spoke — Product Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Spoke — Product Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Spoke — Product Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Spoke — Product Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Spoke — Product Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>http://sarahfunderburg.com/design-portfolio</loc>
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    <lastmod>2024-12-07</lastmod>
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      <image:title>Design Portfolio</image:title>
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      <image:title>Design Portfolio</image:title>
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      <image:title>Design Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Design Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>http://sarahfunderburg.com/louisa</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-27</lastmod>
    <image:image>
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      <image:title>Louisa</image:title>
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      <image:title>Louisa - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>http://sarahfunderburg.com/jackery</loc>
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    <priority>0.75</priority>
    <lastmod>2025-07-27</lastmod>
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      <image:title>Jackery - Make it stand out</image:title>
      <image:caption>@aalison</image:caption>
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      <image:title>Jackery - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Jackery - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Jackery - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51aa503be4b013f5da49e73f/e044a433-e057-4cc9-b932-bab20c0b5ec5/Jackery003</image:loc>
      <image:title>Jackery - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51aa503be4b013f5da49e73f/803455da-41d9-473f-99ac-a8e67884e0af/IMG_3799.jpg</image:loc>
      <image:title>Jackery - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>http://sarahfunderburg.com/oura-tempo</loc>
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    <priority>0.75</priority>
    <lastmod>2025-08-25</lastmod>
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      <image:title>Oura tempo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51aa503be4b013f5da49e73f/81d82dbd-9e66-44e3-bc14-47b7a2d76769/oura+lighttable+view+lq.png</image:loc>
      <image:title>Oura tempo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51aa503be4b013f5da49e73f/0a7b026d-a67d-4133-a556-a4482a576f9d/Trends+within+Femtech</image:loc>
      <image:title>Oura tempo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51aa503be4b013f5da49e73f/8d77fa4b-3392-49d6-9539-1397e7974ef4/Short+Oura+Tempo+logotype.png</image:loc>
      <image:title>Oura tempo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51aa503be4b013f5da49e73f/10821391-ebcc-4621-a228-0a60315c0e91/color+palette.png</image:loc>
      <image:title>Oura tempo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51aa503be4b013f5da49e73f/85e916b3-6c5a-48f6-ae43-af4d5dbbaf3a/lunar+blobs.png</image:loc>
      <image:title>Oura tempo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51aa503be4b013f5da49e73f/1716739467435-CU9TEFYZW67D6Y740SWV/mitch-M05yGBsAA9E-unsplash.jpg</image:loc>
      <image:title>Oura tempo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51aa503be4b013f5da49e73f/1716739502385-8SMT8PWLFF4O5XCSUDSQ/josh-hild-MpQIGOCGpTc-unsplash.jpg</image:loc>
      <image:title>Oura tempo</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51aa503be4b013f5da49e73f/1716739463592-PL8UQQ82CS6NACWWNATP/mitch-kj4bXjkP3FU-unsplash.jpg</image:loc>
      <image:title>Oura tempo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51aa503be4b013f5da49e73f/f5fc193b-99fc-4ae8-b945-3f3dd97786de/big+mobile+mock+.png</image:loc>
      <image:title>Oura tempo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51aa503be4b013f5da49e73f/1cf82210-d413-4fdd-988f-7bb34aefc835/spaced+wheatpaste+oura.jpg</image:loc>
      <image:title>Oura tempo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51aa503be4b013f5da49e73f/1715044066400-K64WP4ATA9RY4ABZXYGZ/Event+Credentials+2.png</image:loc>
      <image:title>Oura tempo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51aa503be4b013f5da49e73f/1715044066630-BSQJI5M4VDY4SEBQGO4C/Event+Credentials+3.png</image:loc>
      <image:title>Oura tempo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51aa503be4b013f5da49e73f/1715044098278-6QMAZI0MAH60Z9Q880KD/Lanyard_ID_badge_mockup_2.png</image:loc>
      <image:title>Oura tempo</image:title>
    </image:image>
    <image:image>
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      <image:title>Oura tempo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://sarahfunderburg.com/eden</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-27</lastmod>
    <image:image>
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      <image:title>Eden</image:title>
    </image:image>
    <image:image>
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      <image:title>Eden - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51aa503be4b013f5da49e73f/1713821925632-ZDMT2FXEZV2VAJHBGG10/Slide+16_9+-+5.5.png</image:loc>
      <image:title>Eden</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51aa503be4b013f5da49e73f/1713821929587-WO3VI0G9661XPZQXWYAJ/Slide+16_9+-+5.1.png</image:loc>
      <image:title>Eden</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51aa503be4b013f5da49e73f/1713821937802-326WJXM4YI5K607TELX9/Slide+16_9+-+5.3.png</image:loc>
      <image:title>Eden</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51aa503be4b013f5da49e73f/1713821943949-HITAXMCM55W6WYI2TSDP/Slide+16_9+-+5.2.png</image:loc>
      <image:title>Eden</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51aa503be4b013f5da49e73f/1713821944300-1IB8DEBEQQSEGVN183V5/Slide+16_9+-+5.4.png</image:loc>
      <image:title>Eden</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51aa503be4b013f5da49e73f/433459e1-8713-4f54-859a-0587aca19d7c/Eden+Blue+Ocean+Strategy+Canvas.png</image:loc>
      <image:title>Eden - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51aa503be4b013f5da49e73f/c4afe63e-fcf9-4210-9e15-9906dc57cc29/Final+pres+lighttable+view.png</image:loc>
      <image:title>Eden - Make it stand out</image:title>
      <image:caption>Our process involved SteepX, SWOT analysis, persona archetype development, competitive analysis across the Immersion industry, including ERCC, Blue Ocean Canvas, Affinity Mapping and the creation of Value Groups.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51aa503be4b013f5da49e73f/1713820013915-HX54RDSMHOCT2KT856DH/image.png</image:loc>
      <image:title>Eden</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51aa503be4b013f5da49e73f/1713820014204-1DMDNV4R4DBWECJRBWWL/image+%282%29.png</image:loc>
      <image:title>Eden</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51aa503be4b013f5da49e73f/1713820019969-EOUCOFEH5CBWYW25WCBB/image+%281%29.png</image:loc>
      <image:title>Eden</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://sarahfunderburg.com/masters-thesis</loc>
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    <priority>0.75</priority>
    <lastmod>2025-08-25</lastmod>
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      <image:title>Brand Strategy Master's Thesis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Brand Strategy Master's Thesis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51aa503be4b013f5da49e73f/4e690def-2c4a-43b2-bdf3-3495ba01b49c/Market+sizing.png</image:loc>
      <image:title>Brand Strategy Master's Thesis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51aa503be4b013f5da49e73f/97e6879a-6b18-4f00-ae29-3347511d94ba/Consumer+breakdowon.png</image:loc>
      <image:title>Brand Strategy Master's Thesis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51aa503be4b013f5da49e73f/3eaabc42-360a-4c3c-a7a1-d9a437f79623/Customer+Journey+-+Buying+a+bottle+of+milk.png</image:loc>
      <image:title>Brand Strategy Master's Thesis - Make it stand out</image:title>
      <image:caption>Customer Journey Mapping</image:caption>
    </image:image>
    <image:image>
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      <image:title>Brand Strategy Master's Thesis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Brand Strategy Master's Thesis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Brand Strategy Master's Thesis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Brand Strategy Master's Thesis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Brand Strategy Master's Thesis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Brand Strategy Master's Thesis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Brand Strategy Master's Thesis - Make it stand out</image:title>
      <image:caption>From left: @farmerwill_, @iowadairyfarmer, @modfarmchick, @chefdanbarber</image:caption>
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      <image:title>Brand Strategy Master's Thesis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Brand Strategy Master's Thesis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Brand Strategy Master's Thesis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Brand Strategy Master's Thesis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Brand Strategy Master's Thesis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Brand Strategy Master's Thesis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Brand Strategy Master's Thesis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Brand Strategy Master's Thesis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Brand Strategy Master's Thesis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Brand Strategy Master's Thesis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Brand Strategy Master's Thesis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Brand Strategy Master's Thesis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Brand Strategy Master's Thesis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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